Privacy Policy

What Tally Is

Tally is an AI-powered personal assistant that communicates via SMS. It is operated by Effluent Labs LLC ("we", "us", "our").

Information We Collect

When you use Tally, we collect and store:

Phone number - to identify your account and send/receive messages
SMS messages - the content of messages you send to and receive from Tally
Memory items - facts, preferences, and context you share with Tally that it stores to be more helpful
Calendar data - if you connect your Google Calendar, Tally reads and writes events on your behalf
Email metadata - if you connect Gmail, Tally reads email headers and snippets (sender, subject, preview) to surface important messages. Tally does not read full email bodies.
Health data - if you connect an Oura Ring, Tally reads sleep and readiness scores
Property data - if you set up home maintenance, Tally stores your address and property details

How We Use Your Information

To provide personalized assistance via SMS
To send morning briefings, reminders, and proactive notifications you've opted into
To generate personalized product recommendations and content pages
To improve Tally's responses and features

We do not sell your personal information. We do not share your data with advertisers.

SMS / Text Messaging Program

Program description: Tally is a conversational SMS assistant. By texting Tally first, or by accepting an invitation from an existing user and engaging in conversation, you consent to receive recurring conversational and informational text messages (replies, reminders, daily briefings, and notifications) from Tally at the phone number you used.

Message frequency varies based on your usage and the notifications you enable.
Message and data rates may apply.
Reply STOP at any time to cancel and stop receiving all messages.
Reply HELP for help, or contact us at ericpwhitehead@gmail.com.
Consent to receive text messages is not a condition of purchasing any goods or services.

No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. All the above categories exclude text messaging originator opt-in data and consent; this information will not be shared with, or obtained by, any third parties.

Third-Party Services

Tally uses the following third-party services to function:

Twilio - SMS delivery
Google (Gemini / Claude) - AI processing of your messages
Google Calendar & Gmail APIs - calendar and email access you authorize
Oura - health data you authorize
SerpAPI - web search for answering questions and product research
RentCast - property data lookup

Your messages are processed by AI models to generate responses. These services have their own privacy policies.

Product Recommendations & Affiliate Links

When Tally recommends products, some links may include affiliate tags (e.g., Amazon Associates). If you purchase through these links, Effluent Labs may earn a small commission at no extra cost to you. Tally's recommendations are based solely on your needs and preferences - they are never influenced by affiliate relationships.

Data Storage & Security

Your data is stored in a secured Google Cloud SQL database. Access is restricted to authorized services via Google Cloud IAM. Secrets (API keys, tokens) are stored in Google Secret Manager.

Data Retention

We retain your data for as long as your account is active. Temporary content pages expire after 7 days. You can request deletion of your data at any time by texting Tally or contacting us directly.

Your Rights

Text STOP to unsubscribe from all Tally messages
Ask Tally to delete specific memories or your entire profile
Disconnect integrations (Calendar, Gmail, Oura) at any time
Request a copy of your stored data

Children's Privacy

Tally is not intended for use by children under 13. We do not knowingly collect personal information from children under 13.